Liberté bakery opened in 2013 in the 10th arrondissement of Paris.
The bread created by Mickaël Benichou, who has an unusual background, became the talk of the town soon after opening and attracted a lot of attention in Paris.
Address：39 Rue des Vinaigriers, 75010 Paris, France
Opening hours: Monday to Saturday 07:30~20:00
Nearest Metro station: line 5, Jacques Bonsergent
Opened in 2013 in the 10th arrondissement of Paris.
Owner Mickaël Benichou studied to become an art dealer in Italy.
He then worked in finance in London and New York before returning to Paris to open Liberté.
The first overseas shop will open in Japan in 2018.
It was once sold in the Gourmet Pavilion at Galeries Lafayette.
The exterior, which dates from the 19th century, retains a typically Parisian feel.
This time we visited at night and the lighting has a nice atmosphere.
The stone counter is an eye-catching feature not found in other shops.
The counters have a very distinctive design.
Lots of bread and cakes are sold.
A negative point is that packaging and other materials are in full view.
The kitchen was clean and tidy.
The view of the shop from the outside is also not good.
This time I bought a baguette.
I bought it on the basis of my memory of how good it tasted when I ate it in the past.
It was firm and crunchy, and I could taste the wheat.
The overall rating is as follows on a 5-point list.
Store clerk : ★★★☆☆
Ease of purchase: ★★★★☆
Taste is normal.
The exterior of the building is very well balanced with the white base.
The lighting when it gets dark is also a positive feature.
The interior of the shop is unfortunately not quite as good.
The interior, which has remained stylish for a long time, is spoilt by the way the products are displayed and the bare packaging materials.
Kitchen utensils visible from the outside do not look good either.
I’ve seen many bakeries in Paris, but I’ve never had this feeling before.
Even if there are delicious-looking cakes and bread on the shelves, the desire to buy is considerably diminished.
The price is normal.
Staff were not particularly impressed.
Ease of purchase is not a particular problem as the products themselves are easy to see.
The location is not particularly bad.
The overall rating was quite harsh, as expectations were quite high.
The taste is not bad, but the impression of the bakery is not good, so everything is rated as bad.
I hope to see improvements in the future.
Thank you again for reading to the end of this issue.
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